Durability
We use the best Avery, Oracal and 3M products available in the industry. Each component is backed with an
impressive proven warrantee. Vinyls have 5 – 6yr manufacturer warrantees and our solvent inks have a range of
3 – 7yr life depending on the user’s desired program. These ranges are often increased due to prime weather
conditions. We also use a film laminate that acts as a protective film against many abrasive cleaning applications
and protects the print from minor scratches and regular wear-and-tear.
Cost-benefit
One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a
wrap. With partial wraps and complete wraps, Gator Grafix has something for every business’ budget. Vehicle
advertising is by far the most cost effective way of exterior advertising.
Impressions
According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000
daily vehicular impressions. While the exposure is comparable the cost is for fleet advertising is less than
half of traditional outdoor advertisement, or 70¢ per 1,000 impressions according to the Traffic Audit Bureau
(TAB), an independent non-profit organization that authenticates the circulation of
out-of-home advertising such as billboards.
Paint protection
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also
be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was
before it was covered.
Impact
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Gator Grafix
vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked
areas of cities, towns, shopping malls, restaurants, and just about any place you drive your vehicle.
A recent poll shows that:
90% of travelers notice graphics on wrapped vehicles 75% of consumers form impressions about a company
based on the fleet graphics 30% of consumers base buying decisions on impressions they receive from
company vehicles. The numbers equate that we are a very visual society, driven by effective advertising and
marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of
advertising can.
For current pricing or to place an order call our sales office now at: (850) 478-0486
